Dr. Alexander Bacher
A clinical psychologist who specializes in addiction management and treatment.
While working with us:
Developed first-ever brand identity
Planned and executed updated lifestyle photography
Provided tools and copy for developer to launch website
When we first met with Dr. Bacher, we were struck by his optimism. His work is tough, and yet he continually combines honesty with empathy to bring solutions to his patients.
Dr. Bacher is leading a movement for a new type of addiction treatment: at-home. Set on increasing its accessibility, Dr. B needed a personal brand to bring a face to this new method.
Much of Dr. B’s work is helping his patients take life one day at a time. Driving inspiration from his initials, we took a literal and modern direction for the logo: helping his clients move from A to B.
During our kickoff brand audit consultation, we arrived at this brand sentence:
Brand sentence
A clinical psychologist, speaker, writer, and traveler who helps people overcome addiction where it matters—at home.
For colors, we wanted a palette that was deep but approachable. These colors provide a soothing contrast to the lighter tones from Dr. B’s Venice photo shoot.
Photography by Flytographer
Our clients will often have preferred developers, and we’re happy to provide the tools to bring the brand to life online. Instead of building Dr. B’s website, we wrote the copy and acted as creative directors to his developer while the site was built.
Dr. B empowers people with tools to face addiction, and it brings us happiness to know that his brand will position him to help even more individuals.
“Wonderful to work with.”
“Phil and Lauren are wonderful to work with. Their creativity, professionalism, and ability to really listen and understand who I am was fantastic. I’ve received so much positive feedback on the final product. I look forward to working with them more in the future.”
Dr. Alexander Bacher
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
