Kate Geagan
A registered dietitian bringing sustainability to the forefront of the food industry.
While working with us:
Received updated personal brand identity, complete with updated photography
Redesigned existing website with updating copy and brand
Created newly designed templates for decks, proposals, and invoices
Kate Geagan is a quiet force behind incredible food companies. Committed to tackling climate change through food, Kate’s brought her genius to the likes of Clif Bar, Pompeian, Californian Almonds, and much much more. With environmental changes being more necessary than ever before, Kate needed a personal brand that clarified her mission, work, and impact.
With a home in Idaho, we created an artistic monogram of a huckleberry branch, which is the official fruit of Idaho. As part of our brand identity process, we created complementary lockups (including a wordmark) for maximum flexibility.
Kate’s work is unlike anything else out there, so a lot of work went into the positioning of her brand. During our kickoff brand audit consultation, we arrived at this brand sentence:
Brand sentence
A sustainability advisor, registered dietician, and speaker who helps forward-thinking food companies become changemakers for our planet.
For colors, we created an elegant combination of vibrant earth tones. Instead of a traditional bright green—common for the brands of environmentalists and nutritionists—we selected a lush forest green.
Photography by Ray J
Throughout the project, we were determined to demonstrate the elegant urgency of Kate’s work. Thanks to Kate’s openness and trust, we believe we achieved just that.
“Beware of working with these two.”
"Phil and Lauren get you to this level where your brand becomes a part of everything you do. Beware of working with these two—you'll want to brand everything!"
Kate Geagan
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
