Lifetime Dental

A dental practice that makes visiting the dentist feel like a day at the spa.

WHILE working with us

Competitively positioned brand to convey spa-like experience
Developed a calming and modern brand identity
Redesigned website to demonstrate the in-person experience

Within minutes of speaking to Dr. Breier and his wife Camie, we knew that Lifetime Dental Care was different. Every detail of their practice is rooted in calming hospitality. With an out-of-date logo and a cluttered website, Lifetime Dental Care needed a brand that communicated the lightness of experiencing their practice.

Based in Washington, we merged symbols of nature with a zen-like figure to create the logomark. With a simple styled wordmark and soothing color palette, the logo creates a calming feel that’s representative of their business.

With nearby competitors, it was critical that we positioned the brand in a unique way. During our brand audit, we arrived at the following brand sentence:

Brand sentence

Dental practice by trade, restorative retreat by nature. Taking care of your body should feel good.

As part of our standard branding package, we oversaw creative direction for photography to pick up on the details of their practice: ornate sconces, soothing greenery, and a water fountain. The brand comes together on the website, where we approached the site as a menu rather than a list of dental to-dos.

We love working with companies that are willing to defy industry norms, and thanks to Dr. Breier and Camie’s trust, Lifetime Dental Care has a brand that’s completely one of a kind.