Diamond Physiotherapy
A physiotherapy clinic that’s determined to make everyone feel good in their body.
While working with us:
Captured updated photography of practice and team
Launched new website and brand with great success
Expanded staff at practice, now with massage therapy
Diamond Physiotherapy is committed to their clients. With an internal drive to always provide cutting-edge techniques to their community, the practice needed an updated brand that communicated their modern perspective.





First up: Designing the brand. We liked how the existing logomark had a diamond shape and wanted to finesse its execution for a modern interpretation. The complementary lockups, including a wordmark, are clean and approachable.
For photography, we wanted to capture the feeling of being inside the practice as a patient. At Diamond Physiotherapy, you’re in a safe space, and the friendliness of the practice comes through in updated photos.

Photography by Taylor R

During our brand audit consultation, we got to the heart of Diamond Physiotherapy. Here’s how we’d describe their practice in a sentence:

Brand sentence
We provide personalized, effective, and caring physiotherapy so you can heal—and shine.
The existing brand colors were pastel tones, so we evolved the brand to have a fresh and unexpected peach as the star.




For website design, we wanted to create a clean and welcoming experience. The site is easy to consume and friendly in copy, and patients can schedule their appointments online with ease.

With an effective brand, website, and social media templates, Diamond Physiotherapy has the tools to continue scaling the rapidly growing practice.
“We love your brand!”
“Many brands reach out to me, and the first thing they say is, ‘We love your brand!’ It makes a big difference.”
Nicola Robertson
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.