Ashley Rowe
A news anchor who wanted a brand to grow online and, in turn, strengthen her station’s brand.
since working with us:
Became verified on Instagram
Went viral on Twitter when a single tweet was retweeted 139K times
Developed a visual system to tell stories on social media
For Ashley’s brand, we wanted to convey Ashley’s to-the-point news delivery in a beautiful way. With a knack for delivering succinct and powerful messages, we felt like an arrow was the perfect symbol that played with Ashley’s full name.
We settled on a bold but flexible color palette—fitting for Ashley’s bulls-eye approach to storytelling. This visual symbol extends into a gorgeous signature pattern, which Ashley printed into backgrounds for at-home broadcasts in her home studio.
Photography by Sarah W
Ashley wanted a brand to get ahead of the curve, delivering news where people spend their time (aka Instagram) and bring a new dimension of notoriety to her station. In our kickoff brand audit consultation, we helped Ashley distinguish her approach to news in the following way:
Brand sentence
A news anchor who’s driven by sharing stories that matter. With the right information, anything is possible.
To me, Ashley is a close university friend, but to others, she’s a trusted voice in evening news. Now, Ashley has a beautiful brand that’s fitting for the beautiful human she is—inside and out.
“Truly the best!”
“It's crazy what Phil and Lauren pick up on from just a few conversations. They are truly the best!”
Ashley Rowe
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
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Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
