Ryan Tarpley
A creative mastermind and former CAA talent manager who’s transforming the entertainment industry.
While working with us:
Established and created first-ever personal brand identity
Participated in a photoshoot in his NYC neighborhood of Harlem
Reiterated areas of expertise and goals in new website
When we had our first call with Ryan, he didn’t want a brand. With an impressive career managing the world’s top talent, Ryan is used to operating behind the scenes. Once we showed Ryan that a personal brand doesn’t need to be overly promotional, he was all in.
Photography by Mayleen G
With over a decade spent working at CAA, Ryan knew that a brand was critical for communicating his expertise without words. Taking inspiration from the colors he uses to decorate his home—blues, greys, and surprising warm tones—we created a brand identity with an undoubted metropolitan feel.
During our brand audit consultation, it became clear that Ryan is so much more than a typical “manager.” He’s a creative director and producer with an eye for talent. We communicated his value in a single brand sentence:
Brand sentence
A talent manager who turns ideas into opportunities.
It was important to us that Ryan’s brand complemented photos of his Harlem neighborhood in New York City. We kept the brand elements decidedly simple and directed our photographer to get photos showing texture, grit, energy, and—most importantly—Ryan being his naturally thoughtful self.
Ryan’s website communicates only exactly what’s needed. Spanning a single page of content blocks, we used succinct copy to explain who Ryan is, why he matters, and how to engage with him. It’s straightforward and effective, just like Ryan.
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
