Deanna Paul

A lawyer-turned-journalist who reports for the Wall Street Journal.

since working with us:

Accepted into Columbia University’s elite journalism program after working as a NYC prosecutor
Earned featured writing pieces in Rolling Stone, Wired, and the Guardian
Part of a Washington Post journalist team that was nominated for 2019 Pulitzer Prize in Explanatory Reporting

Deanna is a journalist, lawyer, and an all-around powerhouse. She wanted a brand to professionally convey her voice and writing abilities while propelling her career forward.

Now, Deanna has transformed her passion for writing into a career, where she secured a full-time writing position at the Washington Post before finding her way to the Wall Street Journal.

Razor sharp and sweet as pie, we wanted Deanna’s photos to show her intelligence and confidence. Subtle choices, like choosing navy as a base instead of grey, made the brand unique without overpowering.

When I first met Deanna, she was working as a NYC prosecutor while drafting an intimate novel about her past in off-hours. Now, here’s how we’d describe Deanna in a single sentence:

Brand sentence

A lawyer-turned-journalist who understands the power of words.

Deanna’s site was built with a portfolio as the end goal. It’s conducive to copywriting without being too wordy, and plays with tinted overlays for visual interest.

While we can’t take credit for her successes—it is Deanna, after all—we’d like to think that a personal brand gave Deanna the confidence to keep achieving great things.