Carrie Cook

A media mastermind who pushes companies beyond their creative potential.

WHILE working with us

Created a title to encapsulate her unique profession
Developed an intricate brand identity rooted in storytelling
Oversaw photo creative direction for powerful images

Carrie is the brains behind America’s most memorable campaigns—The Opposite of Loneliness, Healthy Child Healthy World, and Sal Khan’s partnership with Bank of America—and she needed a brand to showcase her creativity and authority.

Carrie Cook is many things: a creative who makes things happen, an advertiser with soul, a strategist who thrives in the unknown, and a producer who focus on possibilities. With so many accomplishments and skills, we decided to call Carrie a media navigator and used symbols related to the sea (direction, momentum, anchors) as the foundation of her brand’s theme.

To showcase Carrie’s creativity, we created an illustrated, organic logo with a whimsical color scheme.

Her vast portfolio of projects include bringing brands to television, turning concepts into books, and helping to develop brand personalities across multiple platforms. During our brand audit session, we created this brand sentence for Carrie:

Brand sentence

A media navigator who turns ideas into successful projects.

For photography, we placed Carrie in inspiring environments—surrounded by books, her awards, past accomplishments, and historical architecture. The result was a visual experience that captures what it’s like to work with Carrie: invigorating, comfortable, and unexpected.

Now equipped with a brand that clarifies her immense value for organizations, Carrie is continuing to take on NYC’s media by storm.

“The process was like brand therapy. It really made me focus on what my superpower was and Phil’s guidance helped me understand how to talk about it.”