Music Radio Creative
An online music resource for creators that’s picked up international recognition.
since working with us:
Developed new brand identity that spoke to the modern nature of the business
Established a working relationship with Spinnin’ Records (of Warner Music Group), one of the world’s largest record labels
Launched updated website for a cleaner experience
Music Radio Creative is a super cool company that wanted, well, a super cool brand. Sourcing audio can seem complicated and intimidating, so we prioritized making the brand feel as straightforward, welcoming, and simple as possible.
For the mark and visual elements, we were heavily inspired by sound waves. Visually, this demonstrates a controlled creativity, which we used in placement of the "m" in music. It's contained and it's fun.
We've equipped this friendly, forward-thinking audio company with a full-blown brand identity to act as a toolkit for their own developers. It's a visual system that's flexible, but striking.
Visual indicators like iconography were important to this client, so we used this as an opportunity to brand the audience types. There's a playfulness to the icons, and it amps up the friendliness of the brand.
Photography by Timi E
Everywhere you look, their friendly new brand is greeting customers around the world, and we couldn't be happier.
“More confident.”
“Our rebrand was tremendous in every aspect of our business. We became more confident about approaching bigger clients. From one day to the next, we have all of a sudden become visible.”
Izabella Russell
Position
We kick off relationships with a 90-minute brand audit. We analyze what’s working and what isn’t, then deliver a detailed recap with actionable advice.
Build
After the audit, we develop your brand identity, organize lifestyle photography, produce standout brand assets, and design a Squarespace site to bring your brand to life.
Promote
From growing your audience to landing press and speaking gigs, we help you get seen. Through strategy sessions or our group program, we’ll help you achieve your brand goals.
Related projects
Since 2011, Phil Pallen Collective has built brands and online presences for experts and companies in nearly every industry imaginable.
