Music Radio Creative
An online music resource for creators that’s picked up international recognition.
SINCE working with us
Developed new brand identity that spoke to the modern nature of the business
Established a working relationship with Spinnin’ Records (of Warner Music Group), one of the world’s largest record labels
Launched updated website for a cleaner experience
Music Radio Creative is a super cool company that wanted, well, a super cool brand. Sourcing audio can seem complicated and intimidating, so we prioritized making the brand feel as straightforward, welcoming, and simple as possible.
For the mark and visual elements, we were heavily inspired by sound waves. Visually, this demonstrates a controlled creativity, which we used in placement of the "m" in music. It's contained and it's fun.
We've equipped this friendly, forward-thinking audio company with a full-blown brand identity to act as a toolkit for their own developers. It's a visual system that's flexible, but striking.
Visual indicators like iconography were important to this client, so we used this as an opportunity to brand the audience types. There's a playfulness to the icons, and it amps up the friendliness of the brand.
Everywhere you look, their friendly new brand is greeting customers around the world, and we couldn't be happier.
“Our rebrand was tremendous in every aspect of our business.
We became more confident about approaching bigger clients.
From one day to the next, we have all of a sudden become visible.”
—Izabella Russell
Services received
Photos by Timi Eross
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